AusIMM conference sponsorship delivers value for Howden
Howden Australia has been a proud sponsor of AusIMM’s Australian Mine Ventilation Conference for over 20 years.
During this time, the conference has attracted thousands of professionals from across the resources industry to discuss mine ventilation challenges and showcase solutions.
Now a Platinum Sponsor of the conference, Howden has invested in higher levels of sponsorship to engage with more customers and showcase their commitment to technical best practice.
“We found a technical conference backed by a professional organisation to be much more beneficial in attracting the right level of customers.”
Australian Mine Ventilation Conference 2022 Fast Facts
- Gold Coast, Australia and online
- 200+ delegates
- Leading keynote speakers and technical professionals
- Diverse audience: industry, researchers and regulators
- 15+ sponsorship opportunities available
Why sponsor an AusIMM conference?
A regular attendee at many industry conferences, Howden Sales and Applications Director Livio Salvestro says that moving from delegate to sponsor is a gamechanger. “The sponsorship presence provides a unique ‘shopfront’ for interaction with customers. Customers find it easier to approach Howden when we offer a number of settings for interaction and make our technical specialists available at the exhibition.”
With a wide range of options for marketing spend, the decision to sponsor an AusIMM conference comes down to strategic fit and value, says Salvestro. “Howden is very selective with conference sponsorships. Our criteria includes technical content and ensuring the conference aligns with our core business.
“Howden has an interest in furthering the industry, making the industry more competitive and helping customers achieve sustainability targets.
Over the past 20 years, Howden has moved from lower levels of conference sponsorship to the Platinum level. The reason for this is simple, says Salvestro. “Platinum sponsorship, with its package of inclusions and prominence, has given Howden the best positioning of our brand in line with our market position in Australia and globally. The awareness of Howden in the industry has increased as result.”
“The sponsorship of AusIMM’s Mine Ventilation Conference ticks all the boxes for Howden and gives us the best return from our investment.”
The AusIMM conference sponsorship experience
We understand that companies want to ensure they get the best value for their marketing spend, and the AusIMM team is committed to helping companies maximise their sponsorship dollar. “AusIMM were supportive and filled in gaps where necessary. Howden does not have a large marketing team, and AusIMM engaged with us regularly to ensure actions were completed on time and communication channels kept open.”
“I would recommend that other companies consider sponsoring and exhibiting; it presents a more professional image and provides a forum for engagement with customers who are rarely gathered in the one location.”
Find out more
To learn more about sponsorship opportunities at AusIMM’s 2022 Mine Ventilation Conference, contact our team on +61 3 9658 6120 or conference@ausimm.com.