The paper describes the surface chemistry and particle physics that control the fundamental flow properties (Theology) of mineral particle slurries. We further address, through a series of case studies, the design data that emerges from experimental studies of the flow properties of complex, high volume fraction mineral slurries. The case studies are drawn from mineral oxide concentrate processes, tailings dewatering operations and from filter cake production and management. The paper emphasises the essential links between design of process slurry handling systems and the control of the flow of such slurries by control of the pulp chemistry.