Conference Proceedings
1994 AusIMM Student Conference - Pathway to Industry
Conference Proceedings
1994 AusIMM Student Conference - Pathway to Industry
Building the Mining Corporate Image
`WELL HE WOULD, WOULDN'T HE?' Public Relations people have something in common with
advertising people and politicians: there exists a perception that
their whole Raison d'Etre is to create, mould, and maintain
images which are far removed from reality
advertising people and politicians: there exists a perception that
their whole Raison d'Etre is to create, mould, and maintain
images which are far removed from reality
Contributor(s):
P Beard
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- Published: 1994
- PDF Size: 0.119 Mb.
- Unique ID: P199401004