Acidic reductive leaching is one of the best known and most widely employed chemical processes for beneficiating minerals of industrial interest. Conventional acidic leaching with sodium dithionite (Na2S2O4), employed to bleach industrial minerals used in the production of ceramics, glassware, paper etc, does not always allow products of high quality to be obtained. In the work reported here two reducing agents, ascorbic acid and oxalic acid, have been employed in a medium acidified by means of sulphuric acid. Continuous systematic tests have been performed on a kaolin sample containing 0.8 per cent Fe2O3, adopting various operating parameters such as, leaching time, temperature and reagent concentration. In each case the total quantity of bi- and trivalent iron dissolved was ascertained. Removal of 80 per cent and 100 per cent of iron with ascorbic and oxalic acid respectively was obtained, while less than one per cent of iron was dissolved in the presence of sulphuric acid only. Products having a very good degree of whiteness (92 - 94 per cent) were obtained, whereas with sodium dithionite the degree of whiteness was in the 85 to 88 per cent range. The best conditions identified were applied to a sample of quartz for the removal of ferric impurities.